Thursday, June 10, 2010

Remember Better Cheddars from Nabisco, Kraft?








The other day I found myself in the cracker aisle of the Parsippany ShopRite. Now chillax. I know what you're thinking... "You're on a diet! What are you doing in the snack aisle?" Leave me be! I was wishfully thinking Nabisco suddenly developed a low-carb cracker just for me. Sadly, I was mistaken. However, I did stop dead in my tracks when I spotted a box of Better Cheddars.

Better Cheddars are thin, circular, cheese flavored crackers and were first introduced in 1981. Honestly, I had no idea Nabisco still made Better Cheddars snacks. According to the nutritional information, one serving (6 crackers) is 160 calories, 8 grams of fat, 18 grams of carbohydrates and 320 grams of sodium. Don't worry, I put the box down. If you haven't had one, they taste similar to CHEESE NIPS (another Nabisco product).

Basically, the point of this post is simply to share with you my surprise in seeing them after all of these years. For the remainder of my shopping trip, the following jingle played out over and over in my head like a broken record, "New better cheddars sourdough baked right in, delicious tasting better cheddars, the San Fransico style, snack thin!" 

Funny, I couldn't remember anything about the commercial and watching it now on YouTube, it's pretty damn funny.  Caution, you may have this song in your head for the rest of the day/night.


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23 comments:

  1. Sara LouiseJune 10, 2010 at 1:00 AM

    I used to love Better Cheddars! Such a great munchie snack.

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  2. Rose ValentineJune 10, 2010 at 1:12 AM

    I really like your blog. :))

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  3. Ms. AJune 10, 2010 at 2:48 AM

    Couldn't play the video, again. I could eat a box of those crackers, in one sitting.

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  4. ScoManJune 10, 2010 at 4:06 AM

    I've never tried them or heard of them but they sound delicious.

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  5. CopyboyJune 10, 2010 at 8:33 AM

    Better Cheddar was the best. BTW..bet you guys didn't know the actor in this commercial had bit parts in Barney Miller & Mel Brook's movie High Anxiety.

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  6. saraJune 10, 2010 at 9:04 AM

    MMM...Better Cheddars. I can't believe they still make these! Are you sure the box wasn't a hold over from the 80's? I've had some pretty questionable snack incidents from drugstores.

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  7. Joe CapJune 10, 2010 at 9:06 AM

    They look pretty yummy to me!

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  8. AmberJune 10, 2010 at 10:34 AM

    I live in San Francisco, so I think I'm going to buy a box of these and have someone take a picture of me holding it on a trolley. Or maybe try and get one of the trolley conductors to hold it.

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  9. KristieJune 10, 2010 at 10:41 AM

    mmmm, better cheddars! I'm going to go buy a box of these TODAY!

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  10. KristieJune 10, 2010 at 10:41 AM

    mmmm, better cheddars! I'm going to go buy a box of these TODAY!

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  11. SaltJune 10, 2010 at 10:48 AM

    I'm so glad they still make these!
    And yep. Song in my head for the rest of the day.

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  12. Tiffany KadaniJune 10, 2010 at 11:42 AM

    They seriously are so much better than any cheddar cracker out there. Too bad they are so darn expensive.

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  13. MaceyJune 10, 2010 at 1:27 PM

    I don't remember them from so long ago! I thought they were newer. Go figure. BUT I LOVE THEM!!!

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  14. MarleneJune 10, 2010 at 1:56 PM

    I didn't remember until you posted the commercial!!! Then it all came flooding back. Funny how that happens. Grrrr. That's my tummy rumbling. Cheesy crackers sound good right about now.

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  15. AlicesonJune 10, 2010 at 2:29 PM

    Some advertising jingles are so darn catchy! Like that one for Klondike Bars. "All that chocolaty coated ice cream loaded big and thick no room for a stick... What would you do ooh ooh for a Klondike Bar?

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  16. AnonymousJune 10, 2010 at 2:39 PM

    Better than Cheez-Its but not as cost effective. :)

    Damn me and my gluten-free, I'm allergic to all processed foods, self.

    Haha, man, you are rolling out the vintage pop culture. In that, I love your style!

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  17. Pat TillettJune 10, 2010 at 4:10 PM

    I LOVE those things. I also love Cheese-its and Cheese Nips...

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  18. California KeysJune 10, 2010 at 5:56 PM

    Those are so awesome! They were so yummy! I haven't had them in forever....

    Mmmmmm.... I'm so hungry now.... I remember them being super light and crispy!

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  19. SadakoJune 11, 2010 at 12:15 AM

    Never had these but now I want want want!

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  20. Shellyrm ~ just a country runnerOctober 20, 2010 at 3:35 PM

    Stumbled across your post while searching to see if anyone remembers Better Cheddar Blue Cheese?? Do you?

    They were the BEST. But no longer made. bummer.

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  21. b-chicaSeptember 7, 2011 at 2:33 AM

    Just impulse bought a box of these a couple weeks ago, hadn't had them in at least 5 years. Yum!

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  22. LorettaOctober 27, 2011 at 8:01 PM

    Thank you so much for posting the commercial! Yesterday, I bought these for the first time in probably 30 years! Saw them at the store - the jingle popped in my head - just the first "mmm better cheddars" part & had to find the song to show my 5 year old son! He & his little sis are now chomping down on them. :-)

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  23. UnknownApril 25, 2016 at 1:02 PM

    Today's Better Cheddars boxes say nothing about sourdough. The ones I bought just seemed like thin, overly orange Ritz crackers. Not enough cheese to please.

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