I ate all the Frusen Glädjé

Frusen Gladje brand ice cream from the 1980s.

The other day I asked my Facebook friends about an old commercial for eyeglasses. The commercial had an annoying naggy voice saying, "Get glasses Alice, get glasses." Many of my New York-area friends commented about how they totally remembered it. One buddy reminded me of another annoying TV commercial for a product I had completely forgotten about.

Frusen Glädjé was a very fancy, upscale, modern ice cream famous for these silly commercials featuring numb nuts acting all serious as they confessed, "I ate all the Frusen Glädjé." I did some research on Frusen Glädjé and found out it translates to "frozen joy" or "frozen delight" in Swedish.


Frusen Glädjé was founded by an American in 1980 and was popular until about 1985. I vaguely remember the snobby frozen treat mentioned in the 1991 Bret Easton Ellis book, American Psycho.


Please take a minute to watch this commercial for Frusen Glädjé.