Four Out of Five Dentists Recommend Trident

As a kid growing up in the 1980s, this popular Trident Sugarless Gum slogan was often joked about ... "Four out of five dentists recommend Trident to their patients who chew gum." It's one of those phrases you never forget. Sort of like, "Oh what a feeling, Toyota!"

Ironically, in my adult life I worked for an advertising agency and Trident (Cadbury) was our client. Funny, right?

Too young to remember this terrifically memorable campaign? Please watch this commercial with Peggy Fleming from 1981.