It’s funny how I can’t recall what I wore to work two days
ago, yet 20 or 30 years later, a tagline or jingle can magically hit me. Word
for word, and sometimes even including visuals. It all just comes back. Does
that ever happen to you? Here’s an example.
Recently, we were invited to dinner at a friend’s home. I
messaged the daughter of the hostess, “We’d like to bring your parents a bottle
of something. Any suggestions.” Her reply? “Mom loves Martini & Rossi Asti
Spumante.” I must tell you, I don’t
drink. No, I don’t have “a problem.” I honestly just don’t like any form of
alcohol, and if I’m going to indulge on empty cals, you better believe it's going
to a gourmet cupcake or something I can actually chew.
Anyway, back to the Asti. Just like it was yesterday, the
old 1980's jingle rang in my head. A lovely diva-style songstress belting out,
“Martini & Rossi Asti Spumante, when you’ve got good taste it shows.” Walking through the liquor store, the song
played over and over in my mind. I had to YouTube this commercial, like
now. Apparently it dates back to 1985. I
was about 13.
And here it is…